THE RUXE JOURNAL / Product and food culture
Spanish tinned seafood for retailers: discover the RUXE collection
Six products, different preparations and one shared identity. Meet our first collection and discover ways to introduce it to your customers.
Choosing gourmet tinned seafood for a shop means thinking about the range as a whole: the flavours you want to offer, how the products look together and what customers might discover when they try something new.
The first RUXE collection brings together six products. They share a visual identity and a connection with travel, while each offers its own preparation and serving possibilities.
Mussels in escabeche sauce
A familiar choice for customers who enjoy an aperitif. Escabeche brings a different flavour profile to seafood preserved in oil, adding variety to the range. Serve the mussels with their own sauce and some bread to enjoy alongside.
Sardines in olive oil
A classic with plenty of possibilities at the table. On toast with tomato, alongside a salad or simply served with bread, sardines offer serving ideas that are easy to share with customers and recreate at home.
Small sardines in olive oil
Their smaller size offers a different presentation. They work particularly well in small bites, on toast and as part of a shared aperitif. Within the collection, they provide an alternative to larger sardines and a way to show customers how size changes the serving experience.
Scallops in Galician-style sauce
An option for customers looking for seafood served in a sauce. Enjoy them as an appetiser or include them in a simple dish that lets the scallops take centre stage. They bring another flavour profile to the collection and an opportunity to try something different.
Stuffed squid in its ink
A distinctive preparation, instantly recognisable by its dark sauce. Serve with plain rice or in a small earthenware dish. It is an easy way to show how tinned seafood can become part of a meal as well as an aperitif.
Seasonal northern albacore tuna in olive oil
Known in Spain as bonito del norte de costera, this versatile product completes the collection. A tomato salad, some vegetables or a slice of toast need little else to give the tuna centre stage. It broadens the range for customers who prefer this type of fish.
A collection customers can recognise at a glance
Each RUXE product has its own coloured band within a shared design. The aim is to make the collection recognisable on the shelf and each individual product easy to identify.
For a specialist food shop, the first collection brings several preparations together under one brand: olive oil, escabeche, Galician-style sauce and squid ink. It gives retailers a starting point for talking with customers about their tastes and helping them choose.
The QR code on the carton then adds another possibility: discovering the travel experiences that form part of the RUXE world.
